This study explains a lot about the "herd Behavior" of the Listserve.
Our experiment does not reveal the psychology behind people's decisions, but an intuitive explanation is that people are more skeptical of negative social influence," Aral told Science. "They're more willing to go along with positive opinions from other people."
http://www.theregister.co.uk/2013/08/09/online_forum_comment_study/
Invisible Ma...
Our experiment does not reveal the psychology behind people's decisions, but an intuitive explanation is that people are more skeptical of negative social influence," Aral told Science. "They're more willing to go along with positive opinions from other people."
http://www.theregister.co.uk/2013/08/09/online_forum_comment_study/
Invisible Ma...